Brand Your Electrical Contracting Business with These Top 3 Tips
When your customers experience an electrical outage and require an emergency panel replacement, who are they going to call? You, I hope! The truth of it is, they are going to call the first electrician they can think of to solve their problem and get their household or business back in order. Whether or not that electrician is you comes down to how memorable and how well branded your electrical contracting business is.
In establishing dozens of businesses, I have built brands from nothing to multi-truck marketing operations. When it comes to establishing your brand, you can spend a lot of money and not get great return on your investment if you’re not careful. Here are the top 3 methods to get the biggest branding impact for the best dollar value.
1) Brand your trucks
Having a professionally branded trucks knocks out two birds with one stone. Your customers are more likely to refer you, for one, as they see you as a well-established and stable electrical services provider.
Secondly, your trucks act as a rolling billboard. Your customers’ neighbors will see your truck, and the second they need a local electrician, they’ll know that your company provides electrical services in their neighborhood. Talk about being in the right place at the right time!
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2) Beautify your digital presence
Nothing conveys your professionalism (or lack thereof) quite as consistently as your website. A crisp and well-designed website can establish you in the homeowner’s mind as an experienced and trustworthy company, even if you are just getting started.
Make sure that you convey a consistent brand message across your website, as well as your other digital properties like your listings on Google and major review websites. Add some pictures of your professional fleet of vehicles, to let your customers know how well established you are!
3) Have a stellar reputation
Your reputation is a key part of your brand. Your customers talk – so what do they say about you?
Take control of the conversation and guide it in a profitable direction by asking your happiest customers to review you. It may feel uncomfortable at first, but ending your best service calls by asking for a positive review is an easy and profitable habit to build into your business.
That way, when people think of your brand, they think of reliable service and happy customers – just what will encourage them to give you a call to do business!
There you have it! Those are the top 3 ways to quickly and efficiently grow your electrical contracting business’ brand.
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